McDonald’s is gearing up to roll out its 2025 value offerings, aiming to keep budget-conscious customers happy as restaurant prices remain high. The centerpiece of the plan is a revamped “McValue” menu that includes the popular $5 value meal and a new “buy one add one for $1” deal.
The “buy one add one” option will let customers add a second item for just $1. Choices include a double cheeseburger, McChicken sandwich, six-piece chicken nuggets, or a small fry. Breakfast fans can grab a Sausage McMuffin, sausage biscuit, or sausage burrito paired with a hash brown. These deals build on McDonald’s ongoing value strategies, like recent local offers of 10-piece nuggets for just $1.
McDonald’s Faces Sales Challenges Despite Strong Earnings
While McDonald’s has reported strong earnings and revenue in recent quarters, global same-store sales dropped 1.5%, with U.S. sales growing by just 0.3%, falling short of expectations. The fast-food giant is betting on its 2025 value platform to boost customer loyalty and drive sales when it launches in the first quarter of next year.
CEO Chris Kempczinski emphasized the importance of a solid value menu to attract customers. He also hinted at exciting food news and marketing campaigns to complement the new value offerings, which he believes will help bring in more full-margin purchases.
E. Coli Outbreak Adds to McDonald’s Challenges
McDonald’s also faced setbacks in October due to an E. coli outbreak linked to its slivered onions, denting customer traffic and affecting franchisees in several states. To recover, the company is investing over $100 million in support measures. Of this, $65 million will go directly to franchise owners in the hardest-hit areas, while $35 million will fund traffic-driving programs and marketing efforts.
What’s Next for McDonald’s in 2025?
With the 2025 “McValue” menu on the horizon, McDonald’s is taking bold steps to stay competitive in the fast-food market. If the deals resonate with customers, they could redefine value dining and give the Golden Arches a significant edge over rivals. Will these new offerings be enough to win back customers and boost sales? Only time will tell.
What’s your take on McDonald’s new deals? Are they enough to get you back in line for a Big Mac? Let us know in the comments!
